New Delhi: realme, a leading smartphone service provider, has unveiled its latest Diwali campaign, "Dare to Shine," featuring the superstar Shah Rukh Khan. In the spirit of the festival of lights, this campaign honors the unwavering human spirit that continues to shine brightly in the face of challenges and adversity.
Diwali has a unique ability to bring people together, transcending cultural and geographical boundaries. This festival of lights reinforces human connections by celebrating shared values and the triumph of light over darkness in our lives. The 'Dare to Shine' campaign by realme beautifully encapsulates these themes by encouraging individuals to tap into their inner light and use it as a guiding force for themselves and others on the journey towards a brighter future.
In the film 'Dare to Shine,' featuring superstar Shah Rukh Khan, realme underscores the profound importance of light in our lives and its diverse manifestations. The campaign delivers a powerful message, inspiring individuals from all walks of life to find their inner light and shine brilliantly, even when confronted with the most daunting challenges. As Diwali approaches, realme's campaign serves as a compelling reminder to embrace the festive spirit and ignite the light within ourselves.
Mr. Tao Zhang, Chief Marketing Officer of realme India, shared his thoughts on the new campaign, saying, "realme's 'Dare to Shine' campaign pays tribute to the enduring human spirit, resilience, and self-belief in celebration of Diwali. Just as this festival unites us all, let us also kindle our inner light, becoming beacons that illuminate the path to a brighter tomorrow for ourselves and those around us. The campaign is designed to inspire millions to radiate positivity not only during Diwali but throughout the year. Join us in celebrating the festival of lights by becoming the guiding light that empowers and inspires others."
The film's creative vision and concept are crafted by realme, with captivating shots featuring Shah Rukh Khan curated by Dharma 2.0, and the film produced by Spaceman Pictures.
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