TVS Motor Company and BMW Motorrad Celebrate 10 Years of Successful Partnership
Over the past decade, TVS Motor and BMW Motorrad have cultivated a partnership rooted in shared values of quality, performance, and innovation.
TVS Motor Company and BMW Motorrad Celebrate 10 Years of Successful Partnership
89
views

Production of BMW CE 02 Commences at the Hosur Plant

150,000th unit of the 310cc series rolled out

Bengaluru, Karnataka, India. TVS Motor Company and BMW Motorrad proudly commemorate a decade of their thriving partnership, symbolizing ten years of collaborative excellence and innovation in the automotive world. Since the inception of this strategic alliance, these two automotive giants have achieved remarkable milestones, setting new industry benchmarks and delivering exceptional motorcycles to customers globally. To mark this momentous occasion, TVS Motor Company, a globally renowned manufacturer of two-wheelers and three-wheelers, has announced the rollout of the 150,000th unit of BMW Motorrad’s 310cc series of motorcycles. This milestone motorcycle was assembled at TVS Motor’s Hosur facility by Mr. KN Radhakrishnan, Director & CEO, TVS Motor Company, and Dr. Markus Schramm, Head of BMW Motorrad.

Over the past decade, TVS Motor and BMW Motorrad have cultivated a partnership rooted in shared values of quality, performance, and innovation. This fruitful collaboration has yielded numerous accomplishments and highlights, cementing the strong bond between the two companies. It served as the foundation for expanding and extending their partnership in December 2021. In line with this, TVS Motor and BMW Motorrad are jointly developing new platforms and future technologies, including electric vehicles (EVs). As part of this extended collaboration, TVS Motor Company’s responsibilities now include the design and development of future BMW Motorrad products, ensuring world-class quality, supply chain management, and industrialization. As a testament to the enhanced partnership, production of the BMW CE 02 has commenced at TVS Motor’s Hosur manufacturing plant.

Mr. KN Radhakrishnan, Director & CEO, TVS Motor Company, remarked, "Our decade-long partnership with BMW Motorrad is built on shared values of innovation, quality, customer satisfaction, and engineering excellence. In alignment with our global vision for growth driven by electric vehicles, we are thrilled to extend this partnership with cutting-edge technologies and sustainable mobility solutions. In this next phase of our partnership, we are creating opportunities to collaboratively design and develop shared platforms. Through our combined efforts, we have successfully introduced five exceptional products in the 310cc series, including the recent TVS Apache RTR 310. Enthusiasts in over 100 markets worldwide have embraced these products. Taking our collaboration to the next level, we have initiated the production of our first jointly designed, developed, and industrialized EV, the BMW CE 02, at the Hosur Plant today. Together, we have achieved remarkable results, and we look forward to a promising future as we explore new opportunities and push the boundaries of what's achievable in the two-wheeler industry."

Dr. Markus Schramm, Head of BMW Motorrad, added, "The 10th anniversary is a testament to the success and strength of the partnership between BMW Motorrad and TVS Motor Company. What started a decade ago has evolved into an extraordinary success story. Our strong synergies have resulted in the creation of impressive offerings in the Sub-500cc segment. Since their launch, the BMW G 310 R and BMW G 310 GS single-cylinder models have continued to enjoy unparalleled popularity, becoming a key pillar of BMW Motorrad's global success. The extension and expansion of our partnership to encompass future technologies and sustainable mobility solutions, including the unique and fully electric masterpiece BMW CE 02, represent a logical step toward shaping the future alongside TVS Motor Company. Today's commencement of production of our unique CE 02 marks a significant milestone in our ongoing collaboration."

Key milestones and achievements of the TVS Motor and BMW Motorrad partnership include joint design and development of cutting-edge platforms. Together, the two companies have developed and launched five iconic motorcycles, including the BMW G 310 R, BMW G 310 GS, BMW G 310 RR, along with TVS Motor Company’s flagship motorcycles, TVS Apache RR 310 and the recently launched TVS Apache RTR 310. TVS Motor and BMW Motorrad have consistently shared technological expertise, enhancing their respective product offerings. This collaboration has led to advancements in engine technology, chassis design, and safety features. Both companies have remained committed to delivering superior customer experiences, providing support, and establishing a strong service network.

Additionally, TVS Motor and BMW Motorrad share a commitment to sustainability and are working together to develop more sustainable mobility solutions, exemplified by the BMW CE 02. TVS Motor is proud to be associated with the groundbreaking BMW CE 02, where its scope includes design and development, ensuring world-class quality, supply chain management, and industrialization.

 

Comments

https://brandvalley.sangritoday.com/assets/images/user-avatar-s.jpg

0 comment

Write the first comment for this!