Bisleri International Elevates Premium Category with the Debut of 'Vedica Himalayan Sparkling Water'

Mumbai, Maharashtra, India

Bisleri International, a prominent player in the premium beverage sector, is expanding its Vedica Himalayan Spring Water range with the introduction of 'Vedica Himalayan Sparkling Water.' Paying homage to the unspoiled beauty of the Himalayas, this effervescent elixir seamlessly combines sparkling bubbles with a meticulously balanced mineral composition, offering an unrivaled refreshment experience designed to captivate your senses.

This luxury offering has been crafted with health-conscious consumers in mind. Available in elegant 300ml glass bottles, the sparkling water is priced at Rs 175. Vedica Himalayan Sparkling Water guarantees an exceptional standard of quality and will be conveniently accessible through various distribution channels, including HoReCa, Modern and General Trade, Q-commerce, and the Bisleri @Doorstep App.

Sourced directly from the pristine peaks of the Himalayas, Vedica Himalayan Sparkling Water is a testament to the majesty of nature. Its crystal-clear waters and naturally occurring minerals transport you to the lush landscapes and celestial skies, all encapsulated within an exquisite glass bottle. Inspired by its source, the bottle boasts intricate carvings on its neck, complemented by a regal crown cap and a label that artistically captures the starry evening skies adorned with gold accents. Vedica Himalayan Sparkling Water assures exceptional quality, purity, and an ideal balance of carbonation and crisp taste. This meticulous craftsmanship is tailored for the discerning Indian epicurean audience.

Jayanti Khan Chauhan, Vice Chairperson of Bisleri International Pvt. Ltd., commented on the launch, highlighting the strategic rationale behind this product expansion. She stated, "With Vedica Himalayan Sparkling Water, we are introducing a fusion of innovation and sophistication to the beverage world. Our aim is to offer consumers a harmonious blend of the innate purity of our source, the Vedica spring. The exquisite effervescence it provides offers an invigorating choice that seamlessly aligns with modern lifestyles. Additionally, with the festive season approaching, the timing is perfect to introduce sparkling water, a beverage often associated with celebrations and special occasions, providing an exciting option for consumers."

Crafted for versatility, Vedica Himalayan Sparkling Water can be savored on its own, adding a touch of sparkle to your daily routine, or effortlessly blended into creative concoctions for those memorable moments. Its unique mineral composition complements a wide array of cuisines, making it the perfect companion for culinary adventures. This sparkling water promises to serve as a gateway to the world of luxury, delivering purity and excellence that will genuinely enhance your quality of life.

Experience refreshment like never before with Vedica Himalayan Sparkling Water. Elevate your senses and quench your thirst with this drink that embodies the spirit of the Himalayas, offering an elevated experience. #FullOfAltitude.